A framework for marketing management

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
Format: Book
Language: English
Published: Boston : Pearson, [2016]
Edition: Sixth edition
Subjects:
marketingový management
marketing management
učebnice
textbooks
ISBN: 9781292093147 1-292-09314-5
Physical Description: 344 stran : ilustrace ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
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30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KOTLER,P.

Status Description Location Call Number
30 days - Due : 06.01.2025  Recall This Open access collection 339.138/KOTLER,P.
In house loan Study room - 3rd floor 339.138/KOTLER,P.

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