Unconscious branding : how neuroscience can empower (and inspire) marketing

Saved in:
Bibliographic Details
Main Author Van Praet, Douglas (Author)
Format Book
LanguageEnglish
Published New York : St. Martin's Griffin, 2014
EditionFirst St. Martin's Griffin edition
Subjects
spotřebitelské chování > psychologické aspekty
marketing > psychologické aspekty
neuromarketing
consumer behavior > psychological aspects
marketing > psychological aspects
příručky
handbooks and manuals
ISBN9781137278920
Physical Descriptionxiv, 274 stran ; 24 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 31.12.2028 More Information Location FaME Call Number 339.138/VAN PRAET,D.

Similar Items