Strategic advertising management

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Bibliographic Details
Main Authors	Percy, Larry (Author), Elliott, Richard H., 1948- (Author)
Format	Book
Language	English
Published	Oxford, United Kingdom : Oxford University Press, [2016]
Edition	Fifth edition
Subjects	reklama a propagace marketingová komunikace reklamní strategie advertising communication in marketing advertising strategy monografie monographs
ISBN	9780198703655
Physical Description	xxiv, 429 stran : ilustrace (některé barevné) ; 25 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/PERCY,L.
Status 30 days	More Information	Location Open access collection	Call Number 659/PERCY,L.