Strategic advertising management

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Bibliographic Details
Main Authors: Percy, Larry (Author), Elliott, Richard H., 1948- (Author)
Format: Book
Language: English
Published: Oxford, United Kingdom : Oxford University Press, [2016]
Edition: Fifth edition
Subjects:
reklama a propagace
marketingová komunikace
reklamní strategie
advertising
communication in marketing
advertising strategy
monografie
monographs
ISBN: 9780198703655
Physical Description: xxiv, 429 stran : ilustrace (některé barevné) ; 25 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 659/PERCY,L.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/PERCY,L.

Status Description Location Call Number
30 days Open access collection 659/PERCY,L.
In house loan Study room - 3rd floor 659/PERCY,L.

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