Wise family business : family identity steering brand success

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Bibliographic Details
Main Authors	Schwass, Joachim, 1950- (Author), Glemser, Anne-Catrin (Author)
Format	Book
Language	English
Published	London : Palgrave Macmillan, [2016]
Subjects	rodinné podniky malé a střední podnikání řízení značky family business enterprises small and medium-sized business brand management studie studies
ISBN	9781137585998 978-1-137-58600-1
Physical Description	xvi, 284 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 658/SCHWASS,J.

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