International marketing : theory, practices and new trends

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Bibliographic Details
Main Authors	Král, Petr (Author), Machková, Hana (Author), Lhotáková, Markéta, 1971- (Author), Cook, Gina, 1970- (Author)
Format	Book
Language	English
Published	Prague : Oeconomica, nakladatelství VŠE, 2016
Edition	Second revised edition
Subjects	mezinárodní marketing international marketing kolektivní monografie collective monographs
ISBN	9788024521527
Physical Description	245 stran : ilustrace ; 25 cm

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