Marketing 4.0 : moving from traditional to digital

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format: Book
Language: English
Published: Hoboken : Wiley, [2017]
Subjects:
marketing
internetový marketing
Internet marketing
příručky
handbooks and manuals
ISBN: 9781119341208
Physical Description: xix, 184 stran : ilustrace ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 22.12.2027 		Description

Location
 FaME Call Number 339.138/KOTLER,P.
Status
Long term loan – Due : 22.12.2027 		Description

Location
 FaME Call Number 339.138/KOTLER,P.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KOTLER,P.

Status Description Location Call Number
Long term loan - Due : 22.12.2027 FaME 339.138/KOTLER,P.
Long term loan - Due : 22.12.2027 FaME 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
In house loan Study room - 3rd floor 339.138/KOTLER,P.

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