Marketing 4.0 : moving from traditional to digital

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format Book
LanguageEnglish
Published Hoboken : Wiley, [2017]
Subjects
ISBN9781119341208
Physical Descriptionxix, 184 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KOTLER,P.
Status 30 days More Information Location Open access collection Call Number 339.138/KOTLER,P.
Status Long term loan Due: 22.12.2027 More Information Location FaME Call Number 339.138/KOTLER,P.
Status Long term loan Due: 22.12.2027 More Information Location FaME Call Number 339.138/KOTLER,P.