Holdings: Branding for the public sector :

Branding for the public sector : creating, building and managing brands people will value

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Bibliographic Details
Main Author:	Temporal, Paul, 1946- (Author)
Corporate Author:	John Wiley & Sons
Format:	eBook
Language:	English
Published:	Chichester, UK : Wiley, 2015
Subjects:	řízení značky veřejný sektor neziskové organizace obchodní značky image organizace brand management public sector nonprofit organizations brand name products corporate image Branding (Marketing) elektronické knihy případové studie electronic books case studies
ISBN:	9781119176824 978-1-118-75631-7
Physical Description:	1 online zdroj (vii, 279 stran) : ilustrace

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