Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

• Other Authors: Wind, Yoram, 1938- (Editor), Green, Paul E. 1927- (Editor)
• Format: Book
• Language: English
• Published: New York : Springer, [2004]
• Series: International series in quantitative marketing
• Subjects: Green, Paul E. > (Paul Edgar), > 1927-; marketingový výzkum > metodologie; marketing > metodologie; matematické modelování; statistické metody; marketing research > methodology; marketing > methodology; mathematical modeling; statistical methods; conjoint analýza; sborníky konferencí; proceedings of conferences
• ISBN: 0387243089 978-0-387-24308-5
• Physical Description: xiv, 346 stran : ilustrace, portréty ; 24 cm