Brainfluence : 100 ways to persuade and convince customers with neuromarketing

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

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Bibliographic Details
Main Author: Dooley, Roger, 1952- (Author)
Format: Book
Language: English
Published: Hoboken : Wiley, [2012]
Subjects:
ISBN: 9781118113363
Physical Description: xv, 286 stran ; 24 cm

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Long term loan Due : 21.12.2028
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FaME Call Number 339.138/DOOLEY,R.
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In house loan
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Study room - 3rd floor Call Number 339.138/DOOLEY,R.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/DOOLEY,R.
In house loan Study room - 3rd floor 339.138/DOOLEY,R.