Brainfluence : 100 ways to persuade and convince customers with neuromarketing

• Main Author: Dooley, Roger, 1952- (Author)
• Format: Book
• Language: English
• Published: Hoboken : Wiley, [2012]
• Subjects: neuromarketing; marketing > psychologické aspekty; psychologie reklamy; spotřebitelé; spotřebitelské chování; marketing > psychological aspects; psychology of advertising; consumers; consumer behavior; příručky; handbooks and manuals
• ISBN: 9781118113363
• Physical Description: xv, 286 stran ; 24 cm

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...