How cool brands stay hot : branding to generation Y and Z

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Bibliographic Details
Main Authors: Bergh, Joeri van den, 1971- (Author), Behrer, Mattias (Author)
Other Authors: Maeseneire, Patrick de (Author of introduction, etc.)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : KoganPage, 2016
Edition: Third edition
Subjects:
cílený marketing
mladí lidé
mládež
generace Y
obchodní značky
řízení značky
spotřebitelské chování
target marketing
young adults
youth
generation Y
brand name products
brand management
consumer behavior
monografie
monographs
ISBN: 9780749477172
Physical Description: xxii, 287 stran : ilustrace ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 20.12.2024 		Description

Location
 FaME Call Number 339.138/BERGH,J.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/BERGH,J.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/BERGH,J.

Status Description Location Call Number
Long term loan - Due : 20.12.2024 FaME 339.138/BERGH,J.
30 days Open access collection 339.138/BERGH,J.
In house loan Study room - 3rd floor 339.138/BERGH,J.

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