Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Resumé vydavatele
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York ; London :
Routledge, Taylor & Francis Group,
2015
|
| Subjects | |
| ISBN | 9780415716758 978-0-415-71674-1 978-1-315-87945-1 |
| Physical Description | xiii, 353 stran : ilustrace ; 21x 26 cm |
Cover
Glossary of Terms
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