Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Resumé vydavatele

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Bibliographic Details
Main Authors: Kaufman, Ira Morton, 1947- (Author), Horton, Chris (Author)
Format: Book
Language: English
Published: New York ; London : Routledge, Taylor & Francis Group, 2015
Subjects:
internetový marketing
Internet marketing
příručky
handbooks and manuals
ISBN: 9780415716758
978-0-415-71674-1
978-1-315-87945-1
Physical Description: xiii, 353 stran : ilustrace ; 21x 26 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 01.09.2025 		Description

Location
 FaME Call Number 339.138/KAUFMAN,I.M.
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 339.138/KAUFMAN,I.M.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KAUFMAN,I.M.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KAUFMAN,I.M.

Status Description Location Call Number
Long term loan - Due : 01.09.2025 FaME 339.138/KAUFMAN,I.M.
Long term loan - Due : 31.12.2028 FaME 339.138/KAUFMAN,I.M.
30 days Open access collection 339.138/KAUFMAN,I.M.
In house loan Study room - 3rd floor 339.138/KAUFMAN,I.M.

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