Storyscaping : stop creating ads, start creating worlds

"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--Obálka

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Bibliographic Details
Main Authors Legorburu, Gaston (Author), McColl, Darren (Author)
Format Book
LanguageEnglish
Published Hoboken : Wiley, [2014]
Subjects
reklama a propagace
vyprávění
příběhy
spotřebitelé
řízení značky
advertising
storytelling
stories
consumers
brand management
příručky
handbooks and manuals
ISBN9781118823286
Physical Descriptionxi, 244 stran : ilustrace ; 22 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/LEGORBURU,G.

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