Advertising creative : strategy, copy, design

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Bibliographic Details
Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
Format: Book
Language: English
Published: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC : SAGE, [2017]
Edition: 4th edition
Subjects:
reklama a propagace
reklamní strategie
advertising
advertising strategy
příručky
učebnice
handbooks, manuals, etc
textbooks
ISBN: 9781506315386
Physical Description: xxiv, 463 stran : ilustrace ; 28 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/ALTSTIEL,T.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/ALTSTIEL,T.

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