The experience effect : engage your customers with a consistent and memorable brand experience

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Bibliographic Details
Main Author	Joseph, Jim, 1963- (Author)
Format	Book
Language	English
Published	New York ; Atlanta ; Brusels ; Chicago ; Mexico City ; San Francisco ; Shanghai ; Tokyo ; Toronto ; Washington, D.C. : AMACOM, American Management Association, [2010]
Subjects	obchodní značky spotřebitelské chování řízení vztahů se zákazníky marketing brand name products consumer behavior customer relationship management příručky handbooks and manuals
ISBN	9780814415542 0-8144-1554-7
Physical Description	xviii, 222 stran : ilustrace ; 24 cm

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Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 339.138/JOSEPH,J.