Marketing communications : offline and online integration, engagement and analytics

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Bibliographic Details
Main Authors	Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format	Book
Language	English
Published	London ; Philadelphia ; New Delhi : KoganPage, 2016
Edition	Sixth edition
Subjects	marketingová komunikace communication in marketing učebnice textbooks
ISBN	9780749473402 978-0-7494-7341-9
Physical Description	xxii, 578 stran : barevné ilustrace ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/SMITH,P.R.
Status 30 days – Due: 15.12.2025	More Information	Location Open access collection	Call Number 339.138/SMITH,P.R.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/SMITH,P.R.