Marketing communications : offline and online integration, engagement and analytics

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Bibliographic Details
Main Authors: Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : KoganPage, 2016
Edition: Sixth edition
Subjects:
marketingová komunikace
communication in marketing
učebnice
textbooks
ISBN: 9780749473402
978-0-7494-7341-9
Physical Description: xxii, 578 stran : barevné ilustrace ; 25 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/SMITH,P.R.
Status
30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/SMITH,P.R.
Status
30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/SMITH,P.R.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/SMITH,P.R.
30 days - Due : 06.01.2025  Recall This Open access collection 339.138/SMITH,P.R.
30 days - Due : 06.01.2025  Recall This Open access collection 339.138/SMITH,P.R.

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