CRM fundamentals

"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software p...

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Bibliographic Details
Main Authors Kostojohn, Scott (Author), Johnson, Mathew (Author), Paulen, Brian (Author)
Format Book
LanguageEnglish
Published [New York?] : Apress, [2011]
Subjects
řízení vztahů se zákazníky
podnikové informační systémy
implementace softwaru
customer relationship management
management information systems
software implementation
příručky
handbooks, manuals, etc
ISBN9781430235903
Physical Descriptionxiii, 232 stran : ilustrace ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 005/KOSTOJOHN,S.

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