CRM fundamentals

"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software p...

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Bibliographic Details
Main Authors: Kostojohn, Scott (Author), Johnson, Mathew (Author), Paulen, Brian (Author)
Format: Book
Language: English
Published: [New York?] : Apress, [2011]
Subjects:
řízení vztahů se zákazníky
podnikové informační systémy
implementace softwaru
customer relationship management
management information systems
software implementation
příručky
handbooks, manuals, etc
ISBN: 9781430235903
Physical Description: xiii, 232 stran : ilustrace ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005/KOSTOJOHN,S.

Status Description Location Call Number
In house loan Study room - 3rd floor 005/KOSTOJOHN,S.

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