Customer innovation : customer-centric strategy for enduring growth

"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strat...

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Bibliographic Details
Main Author Debruyne, Marion (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects
řízení vztahů se zákazníky
strategický management
customer relationship management
strategic planning
příručky
případové studie
handbooks, manuals, etc
case studies
ISBN9780749471644
978-0-7494-7165-1
Physical Descriptionviii, 253 stran : ilustrace ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 005/DEBRUYNE,M.
Status 30 days More Information Location Open access collection Call Number 005/DEBRUYNE,M.

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