Customer innovation : customer-centric strategy for enduring growth

"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strat...

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Bibliographic Details
Main Author: Debruyne, Marion (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects:
řízení vztahů se zákazníky
strategický management
customer relationship management
strategic planning
příručky
případové studie
handbooks, manuals, etc
case studies
ISBN: 9780749471644
978-0-7494-7165-1
Physical Description: viii, 253 stran : ilustrace ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 005/DEBRUYNE,M.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005/DEBRUYNE,M.

Status Description Location Call Number
30 days Open access collection 005/DEBRUYNE,M.
In house loan Study room - 3rd floor 005/DEBRUYNE,M.

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