The CRM handbook : a business guide to customer relationship management

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Bibliographic Details
Main Author: Dyché, Jill, 1962- (Author)
Format: Book
Language: English
Published: Boston : Addison-Wesley, [2002]
Series: Addison-Wesley information technology series
Subjects:
řízení vztahů se zákazníky
customer relationship management
příručky
handbooks, manuals, etc
ISBN: 0201730626 978-0-201-73062-6 978-0-201-73062-3
Physical Description: xxiv, 307 stran : ilustrace ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
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