Holdings: How cool brands stay hot :

How cool brands stay hot : branding to Generation Y

Saved in:

Bibliographic Details
Main Authors:	Bergh, Joeri van den, 1971- (Author), Behrer, Mattias (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia ; New Delhi : Kogan Page, 2013
Edition:	Second edition
Subjects:	cílený marketing mladí lidé mládež generace Y obchodní značky řízení značky spotřebitelské chování target marketing young adults youth generation Y brand name products brand management consumer behavior monografie monographs
ISBN:	9780749468040 978-0-7494-6805-7
Physical Description:	xx, 267 stran : ilustrace ; 24 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/BERGH,J.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/BERGH,J.