How cool brands stay hot : branding to Generation Y

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Bibliographic Details
Main Authors	Bergh, Joeri van den, 1971- (Author), Behrer, Mattias (Author)
Format	Book
Language	English
Published	London ; Philadelphia ; New Delhi : Kogan Page, 2013
Edition	Second edition
Subjects	cílený marketing mladí lidé mládež generace Y obchodní značky řízení značky spotřebitelské chování target marketing young adults youth generation Y brand name products brand management consumer behavior monografie monographs
ISBN	9780749468040 978-0-7494-6805-7
Physical Description	xx, 267 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/BERGH,J.