Consumer behavior : building marketing strategy

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Bibliographic Details
Main Authors	Hawkins, Del I. (Author), Mothersbaugh, David L. (Author)
Format	Book
Language	English
Published	New York : McGraw Hill Education, 2014
Edition	Twelfth edition
Subjects	spotřebitelské chování strategický marketing consumer behavior strategic marketing učebnice textbooks
ISBN	9789814607537 981-4607-53-3
Physical Description	xxvii, 772 stran : barevné ilustrace ; 26 cm + 1CD-ROM

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information + 1 CD-ROM	Location Study room - 3rd floor	Call Number 366/HAWKINS,D.I.
Status Long term loan – Due: 22.12.2026	More Information + 1 CD-ROM	Location FaME	Call Number 366/HAWKINS,D.I.
Status Long term loan – Due: 22.12.2026	More Information + 1 CD-ROM	Location FaME	Call Number 366/HAWKINS,D.I.
Status Long term loan – Due: 22.12.2026	More Information + 1 CD-ROM	Location FaME	Call Number 366/HAWKINS,D.I.