Consumer behavior : building marketing strategy

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Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Mothersbaugh, David L. (Author)
Format: Book
Language: English
Published: New York : McGraw Hill Education, 2014
Edition: Twelfth edition
Subjects:
spotřebitelské chování
strategický marketing
consumer behavior
strategic marketing
učebnice
textbooks
ISBN: 9789814607537 981-4607-53-3
Physical Description: xxvii, 772 stran : barevné ilustrace ; 26 cm + 1CD-ROM

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 22.12.2026 		Description
+ 1 CD-ROM
Location
 FaME Call Number 366/HAWKINS,D.I.
Status
Long term loan – Due : 22.12.2026 		Description
+ 1 CD-ROM
Location
 FaME Call Number 366/HAWKINS,D.I.
Status
Long term loan – Due : 22.12.2026 		Description
+ 1 CD-ROM
Location
 FaME Call Number 366/HAWKINS,D.I.
Status
In house loan 		Description
+ 1 CD-ROM
Location
 Study room - 3rd floor Call Number 366/HAWKINS,D.I.

Status Description Location Call Number
Long term loan - Due : 22.12.2026 + 1 CD-ROM FaME 366/HAWKINS,D.I.
Long term loan - Due : 22.12.2026 + 1 CD-ROM FaME 366/HAWKINS,D.I.
Long term loan - Due : 22.12.2026 + 1 CD-ROM FaME 366/HAWKINS,D.I.
In house loan + 1 CD-ROM Study room - 3rd floor 366/HAWKINS,D.I.

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