Principles of service marketing and management

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Bibliographic Details
Main Authors Lovelock, Christopher H., 1940-2008 (Author), Wright, Lauren (Author)
Format Book
LanguageEnglish
Published Upper Saddle River : Prentice Hall, [2002]
EditionSecond edition
Subjects
služby > Spojené státy americké
marketing
management
service industries > United States
učebnice
textbooks
ISBN0130404675
Physical Descriptionxix, 436 stran : ilustrace (některé barevné) ; 26 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 31.12.2028 More Information Location FaME Call Number 338.3/.4/LOVELOCK,CH.

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