Holdings: Principles of service marketing and management

Principles of service marketing and management

Saved in:

Bibliographic Details
Main Authors:	Lovelock, Christopher H., 1940-2008 (Author), Wright, Lauren (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River : Prentice Hall, [2002]
Edition:	Second edition
Subjects:	služby > Spojené státy americké marketing management service industries > United States učebnice textbooks
ISBN:	0130404675
Physical Description:	xix, 436 stran : ilustrace (některé barevné) ; 26 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan – Due : 22.12.2026 Recall This	Description Location	FaME	Call Number	338.3/.4/LOVELOCK,CH.

Status	Description	Location	Call Number
Long term loan - Due : 22.12.2026 Recall This		FaME	338.3/.4/LOVELOCK,CH.