Luxury brand marketing: consequence of Chinese consumer behavior = Marketing luxusních značek: konsekvence chování čínských spotřebitelů : doctoral thesis

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Bibliographic Details
Main Author	Guo, Yiying, 1982- (Dissertant)
Other Authors	Chovancová, Miloslava, 1952- (Thesis advisor)
Format	Book
Language	English
Published	Zlín : Tomas Bata University, 2014
Subjects	luxusní zboží > Čína spotřebitelské chování > Čína strategický marketing řízení značky luxuries > China consumer behavior > China strategic marketing brand management doktorské disertace higher doctoral dissertations
Online Access	Online verze
Physical Description	159 stran : ilustrace ; 25 cm

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