Holdings: Luxury brand marketing: consequence of Chinese consumer behavior =

Luxury brand marketing: consequence of Chinese consumer behavior = Marketing luxusních značek: konsekvence chování čínských spotřebitelů : doctoral thesis

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Bibliographic Details
Main Author:	Guo, Yiying, 1982- (Dissertant)
Other Authors:	Chovancová, Miloslava, 1952- (Thesis advisor)
Format:	Manuscript
Language:	English
Published:	Zlín : Tomas Bata University, 2014
Subjects:	luxusní zboží > Čína spotřebitelské chování > Čína strategický marketing řízení značky luxuries > China consumer behavior > China strategic marketing brand management doktorské disertace higher doctoral dissertations
Physical Description:	159 stran : ilustrace ; 25 cm

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Status	Description	Location	Call Number
Status In house loan - deposit Place a Hold	Description Location	Archive	Call Number	K/GUO,Y.

Status	Description	Location	Call Number
In house loan - deposit Place a Hold		Archive	K/GUO,Y.