Transmedia marketing : from film and tv to games and digital media

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Bibliographic Details
Main Author: Zeiser, Anne (Author)
Format: Book
Language: English
Published: New York ; London : Focal Press, 2015
Edition: First published
Subjects:
masmédia
digitální média
marketing
mass media
digital media
příručky
handbooks, manuals, etc
ISBN: 9780415716116
978-0-415-71610-9
Physical Description: xvii, 450 stran : ilustrace ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2027 		Description

Location
 FMK Call Number 339.138/ZEISER,A.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/ZEISER,A.

Status Description Location Call Number
Long term loan - Due : 31.12.2027 FMK 339.138/ZEISER,A.
In house loan Study room - 3rd floor 339.138/ZEISER,A.

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