Transmedia marketing : from film and tv to games and digital media

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Bibliographic Details
Main Author Zeiser, Anne (Author)
Format Book
LanguageEnglish
Published New York ; London : Focal Press, 2015
EditionFirst published
Subjects
ISBN9780415716116
978-0-415-71610-9
Physical Descriptionxvii, 450 stran : ilustrace ; 24 cm

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