Marketingová komunikace a public relations : výklad pojmů a teorie oboru

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Bibliographic Details
Other Authors	Halada, Jan, 1942- (Editor)
Format	Book
Language	Czech
Published	Praha : Univerzita Karlova v Praze, nakladatelství Karolinum, 2015
Edition	První vydání
Subjects	marketingová komunikace public relations oborová terminologie communication in marketing terminology (professional) terminologické slovníky výkladové slovníky terminological dictionaries explanatory dictionaries
ISBN	9788024630755
Physical Description	118 stran : ilustrace, portréty ; 21 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/MARKETINGOVÁ
Status 30 days	More Information	Location Open access collection	Call Number 659/MARKETINGOVÁ
Status 30 days – Due: 08.01.2026	More Information	Location Open access collection	Call Number 659/MARKETINGOVÁ