Marketingová komunikace a public relations : výklad pojmů a teorie oboru

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Bibliographic Details
Other Authors: Halada, Jan, 1942- (Editor)
Format: Book
Language: Czech
Published: Praha : Univerzita Karlova v Praze, nakladatelství Karolinum, 2015
Edition: První vydání
Subjects:
marketingová komunikace
public relations
oborová terminologie
communication in marketing
terminology (professional)
terminologické slovníky
výkladové slovníky
terminological dictionaries
explanatory dictionaries
ISBN: 9788024630755
Physical Description: 118 stran : ilustrace, portréty ; 21 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 659/MARKETINGOVÁ
Status
30 days 		Description

Location
 Open access collection Call Number 659/MARKETINGOVÁ
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/MARKETINGOVÁ

Status Description Location Call Number
30 days Open access collection 659/MARKETINGOVÁ
30 days Open access collection 659/MARKETINGOVÁ
In house loan Study room - 3rd floor 659/MARKETINGOVÁ

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