Media and communication research methods

• Main Authors: Hansen, Anders, 1957- (Author), Machin, David, 1966- (Author)
• Format: Book
• Language: English
• Published: Basingstoke, Hampshire : Palgrave Macmillan, 2013
• Edition: First published
• Subjects: masmédia; mediální komunikace; výzkum médií > metody; sociální výzkum > metody; kvalitativní výzkum; kvantitativní výzkum; mass media; communication in mass media; media research > methods; social research > methods; qualitative research; quantitative research; monografie; monographs
• ISBN: 9780230000063; 978-0-230-00007-0
• Physical Description: viii, 320 stran : ilustrace ; 24 cm

"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce...