Social marketing and social change : strategies and tools for health, well-being, and the environment

• Main Author: Lefebvre, R. Craig, 1959- (Author)
• Format: Book
• Language: English
• Published: San Francisco : Jossey-Bass, [2013]
• Edition: First edition
• Subjects: sociální marketing; podpora zdraví; zdravotnický marketing; social marketing; health promotion; medical marketing; monografie; případové studie; monographs; case studies
• ISBN: 9780470936849
• Physical Description: xxiii, 564 stran : ilustrace ; 24 cm

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...