Social marketing and social change : strategies and tools for health, well-being, and the environment

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Full description

Saved in:
Bibliographic Details
Main Author: Lefebvre, R. Craig, 1959- (Author)
Format: Book
Language: English
Published: San Francisco : Jossey-Bass, [2013]
Edition: First edition
Subjects:
sociální marketing
podpora zdraví
zdravotnický marketing
social marketing
health promotion
medical marketing
monografie
případové studie
monographs
case studies
ISBN: 9780470936849
Physical Description: xxiii, 564 stran : ilustrace ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/LEFEBVRE,R.C.
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 339.138/LEFEBVRE,R.C.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/LEFEBVRE,R.C.
Long term loan - Due : 31.12.2028 FaME 339.138/LEFEBVRE,R.C.

Similar Items