Marketing research : a practical approach for the new Millennium

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Bibliographic Details
Main Authors Hair, Joseph F., 1944- (Author), Bush, Robert P. (Author), Ortinau, David J., 1948- (Author)
Format Book
LanguageEnglish
Published Boston : Irwin/McGraw-Hill, c2000
SeriesThe Irwin/McGraw-Hill series in marketing
Subjects
ISBN0256195552
Physical Descriptionxxii, 682 s. : il.

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Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 339.138/HAIR,J.F.
Status Withdrawn More Information Location Open access collection Call Number 339.138/HAIR,J.F.