Marketing management : analýza, plánování, realizace a kontrola

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Bibliographic Details
Main Author: Kotler, Philip, 1931- (Author)
Format: Book
Language: Czech
Published: Praha : Victoria Publishing, 1997
Edition: 3., upr. a dopl. vyd.
Subjects:
marketing
marketingový management
marketing management
monografie
monographs
ISBN: 8071871419 80-85605-08-2
Physical Description: 789 s. : il. ; 28 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KOTLER,P.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/KOTLER,P.

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