Services marketing : an interactive approach

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Bibliographic Details
Main Authors Fisk, Raymond P. (Author), Grove, Stephen J. 1950- (Author), John, Joby, 1957- (Author)
Format Book
LanguageEnglish
Published Australia : South-West Cengage Learning, [2014]
EditionFourth edition
Subjects
služby
marketing
service industries
učebnice vysokých škol
případové studie
textbooks (higher)
case studies
ISBN9781285193908 1-285-19390-3
Physical Descriptionxxiii, 261 stran : ilustrace ; 26 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 31.12.2028 More Information Location FaME Call Number 339.138/FISK,R.P.

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