Services marketing : people, technology, strategy

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Bibliographic Details
Main Authors Lovelock, Christopher H., 1940-2008 (Author), Wirtz, Jochen (Author)
Format Book
LanguageEnglish
Published Boston : Pearson, [2011]
EditionSeventh edition
Subjects
ISBN9780273756064 0-273-75606-0
Physical Description648 stran : ilustrace ; 28 cm

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Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan Due: 31.12.2028 More Information Location FaME Call Number 339.138/LOVELOCK,CH.