Holdings: Services marketing :

Services marketing : people, technology, strategy

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Bibliographic Details
Main Authors:	Lovelock, Christopher H., 1940-2008 (Author), Wirtz, Jochen (Author)
Format:	Book
Language:	English
Published:	Boston : Pearson, [2011]
Edition:	Seventh edition
Subjects:	služby marketing service industries učebnice vysokých škol případové studie textbooks (higher) case studies
ISBN:	9780273756064 0-273-75606-0
Physical Description:	648 stran : ilustrace ; 28 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 31.12.2028 Recall This	Description Location	FaME	Call Number	339.138/LOVELOCK,CH.

Status	Description	Location	Call Number
Long term loan - Due : 31.12.2028 Recall This		FaME	339.138/LOVELOCK,CH.