Holdings: Romancing the brand :

Romancing the brand : how brands create strong, intimate relationships with consumers

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Bibliographic Details
Main Author:	Halloran, Tim, 1969- (Author)
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, a Wiley Brand, [2014]
Edition:	First edition
Subjects:	marketingový management řízení značky produktový management řízení vztahů se zákazníky marketing management brand management product management customer relationship management populárně-naučné publikace popular works
ISBN:	9781118611289
Physical Description:	v, 262 stran : ilustrace ; 24 cm

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/HALLORAN,T.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/HALLORAN,T.