Romancing the brand : how brands create strong, intimate relationships with consumers

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Bibliographic Details
Main Author	Halloran, Tim, 1969- (Author)
Format	Book
Language	English
Published	San Francisco : Jossey-Bass, a Wiley Brand, [2014]
Edition	First edition
Subjects	marketingový management řízení značky produktový management řízení vztahů se zákazníky marketing management brand management product management customer relationship management populárně-naučné publikace popular works
ISBN	9781118611289
Physical Description	v, 262 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/HALLORAN,T.

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