Holdings: Integrated marketing communication :

Integrated marketing communication : creative strategy from idea to implementation

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Bibliographic Details
Main Author:	Blakeman, Robyn, 1958- (Author)
Format:	Book
Language:	English
Published:	Lanham : Rowman & Littlefield, [2015]
Edition:	Second edition
Subjects:	marketingová komunikace reklama a propagace communication in marketing advertising učebnice textbooks
ISBN:	9781442221215 978-1-4422-2122-2
Physical Description:	xi, 325 stran : ilustrace ; 26 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/BLAKEMAN,R.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/BLAKEMAN,R.