Marketing communications : a European perspective

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Bibliographic Details
Main Authors	Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format	Book
Language	English
Published	Harlow : Person, 2013
Edition	Fifth edition
Subjects	marketingová komunikace reklama a propagace marketing communication in marketing advertising učebnice textbooks
ISBN	9780273773221 978-0-273-77324-5 978-0-273-79484-4
Physical Description	xxi, 615 stran : ilustrace ; 27 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/PELSMACKER,P.

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