Holdings: Marketing communications :

Marketing communications : a European perspective

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Bibliographic Details
Main Authors:	Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format:	Book
Language:	English
Published:	Harlow : Person, 2013
Edition:	Fifth edition
Subjects:	marketingová komunikace reklama a propagace marketing communication in marketing advertising učebnice textbooks
ISBN:	9780273773221 978-0-273-77324-5 978-0-273-79484-4
Physical Description:	xxi, 615 stran : ilustrace ; 27 cm

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Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/PELSMACKER,P.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/PELSMACKER,P.