Advertising media planning : a brand management approach

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Bibliographic Details
Main Authors	Kelley, Larry D., 1955- (Author), Sheehan, Kim, 1958- (Author), Jugenheimer, Donald W., 1943- (Author)
Format	Book
Language	English
Published	New York ; London : Routledge, Taylor & Francis Group, 2015
Edition	Fourth edition
Subjects	reklamní média obchodní značky řízení značky advertising media brand name products brand management příručky handbooks, manuals, etc
ISBN	9780765640895 978-0-7656-4090-1 978-1-3157-2057-9
Physical Description	viii, 351 stran ; 23 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 659/KELLEY,L.D.