Psychological foundations of marketing

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Bibliographic Details
Main Author	Kimmel, Allan J. (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, 2013
Subjects	marketing > psychologické aspekty marketing > psychological aspects příručky handbooks, manuals, etc
ISBN	9780415620000 978-0-415-62001-7 978-0-203-08320-8
Physical Description	xviii, 282 stran : ilustrace ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/KIMMEL,A.J.

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