International business strategy : theory and practice

"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one marke...

Full description

Saved in:
Bibliographic Details
Other Authors: Buckley, Peter J., 1949- (Editor), Ghauri, Pervez N., 1948- (Editor)
Format: Book
Language: English
Published: Abingdon ; New York : Routledge, 2015
Subjects:
ISBN: 9780415624695
978-0-415-62470-1
978-1-315-84836-5
Physical Description: xii, 664 stran : ilustrace ; 25 cm

Cover

Table of contents

Status Description Location Call Number
Status
In house loan
Description

Location
Study room - 3rd floor Call Number 658/INTERNATIONAL

Status Description Location Call Number
In house loan Study room - 3rd floor 658/INTERNATIONAL