Strategic brand engagement : using HR and marketing to connect your brand, customers, channel partners and employees

"In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organizat...

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Bibliographic Details
Main Author Fisher, John G. (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects
řízení značky
kultura organizace
organizační chování
personální management
brand management
corporate culture
organizational behavior
personnel management
příručky
handbooks, manuals, etc
ISBN9780749470135
978-0-7494-7014-2
Physical Descriptionvii, 219 stran : ilustrace ; 24 cm

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TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 005/FISHER,J.G.
Status 30 days More Information Location Open access collection Call Number 005/FISHER,J.G.

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