Strategic brand engagement : using HR and marketing to connect your brand, customers, channel partners and employees

"In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organizat...

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Bibliographic Details
Main Author: Fisher, John G. (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects:
řízení značky
kultura organizace
organizační chování
personální management
brand management
corporate culture
organizational behavior
personnel management
příručky
handbooks, manuals, etc
ISBN: 9780749470135
978-0-7494-7014-2
Physical Description: vii, 219 stran : ilustrace ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 005/FISHER,J.G.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005/FISHER,J.G.

Status Description Location Call Number
30 days Open access collection 005/FISHER,J.G.
In house loan Study room - 3rd floor 005/FISHER,J.G.

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