Cambridge marketing handbook: Communications

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Bibliographic Details
Main Authors	Bax, Steve (Author), Woodhouse, Paul (Author)
Format	Book
Language	English
Published	London ; Philadelphia ; New Delhi : Kogan Page Limited in association with Cambridge Marketing Press, 2013
Subjects	marketingová komunikace spotřebitelské chování communication in marketing consumer behavior příručky handbooks, manuals, etc
ISBN	9780749470616
Physical Description	130 stran : ilustrace ; 18 cm

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