Cambridge marketing handbook: Communications

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Bibliographic Details
Main Authors: Bax, Steve (Author), Woodhouse, Paul (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page Limited in association with Cambridge Marketing Press, 2013
Subjects:
marketingová komunikace
spotřebitelské chování
communication in marketing
consumer behavior
příručky
handbooks, manuals, etc
ISBN: 9780749470616
Physical Description: 130 stran : ilustrace ; 18 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/BAX,S.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/BAX,S.

Status Description Location Call Number
30 days Open access collection 339.138/BAX,S.
In house loan Study room - 3rd floor 339.138/BAX,S.

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